Portfolio Health
82 facilities · last 30 days · all marketing pillars
Portfolio Health
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Total Spend
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Conversions
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LTV : CPR Ratio
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Health Score by Facility
Sorted by composite score, ascending — facilities needing attention first
Strong ≥80
Healthy 60–79
Mixed 30–59
At risk <30
| Facility | State | Composite | Paid Search | PMax | LSAs | SEO | Site Health | AI Visibility | 30d Trend |
|---|
Unit Economics by Facility
Cost per Rental (CPR) compared to Lifetime Tenant Value (LTV) — ranked by payback speed
CPR
LTV
| Facility | State | CPR vs LTV | Cost / Rental | LTV | Profit / Rental | Payback | Ratio | Health |
|---|
Paid Search
Google Ads search campaigns · last 30 days
Spend
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Conversions
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Avg CPA
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Active campaigns
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Spend over time
Daily spend across all paid search campaigns
Spend
Conversions
Top 10 facilities by spend
Monthly cost
Campaign detail
Click any row for full metrics and AI recommendations
Click any column header to sort — click again to reverse direction.
Performance Max
PMax campaigns · last 30 days
Spend
$54,180
Conversions
724
Avg CPA
$74.83
ROAS
3.4x
PMax spend over time
Last 30 days
Asset group performance
Conversion rate by audience
Campaign detail
Click any row for full metrics and AI recommendations
Click any column header to sort — click again to reverse direction.
Local Service Ads
LSA leads, booking rate, response time
Total Leads
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Booking Rate
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Avg Response Time
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Active LSA facilities
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Leads by facility
Total LSA lead volume per location
Booking rate by facility
% of leads that converted to rentals
Per-facility LSA performance
Click any row for full metrics and AI recommendations
Click any column header to sort — click again to reverse direction.
SEO & Organic
Google Search Console + GA4 · last 30 days
Organic Clicks
14,872
Impressions
412k
Avg Position
8.4
Organic Conversions
218
Clicks & impressions
Daily Search Console data
Top organic queries
Driving the most clicks portfolio-wide
Per-facility organic performance
Site Health
PageSpeed, Core Web Vitals, schema audits · monthly snapshot
Avg Mobile PageSpeed
62 ●
Avg Desktop PageSpeed
84 ●
CWV Pass Rate
71%
Schema Compliance
93%
PageSpeed score distribution
Mobile scores across all facility pages
Core Web Vitals breakdown
Pass / fail by metric
Per-page audit results
AI Search Visibility
Citation rate across AI Overview, Gemini, ChatGPT, Claude & Perplexity · last month
Overall Citation Rate
36%
Total Mentions
223 / 620
Best AI source
ChatGPT
Weakest AI source
AI Overview
Citation rate trend
Monthly average across all cities and assistants
By AI assistant
Where you're winning vs missing
Cities ranked by citation rate
Bottom of the list = priority cities for SEO and content work
Social Media
Posting cadence across 82 facilities · GBP 2×/wk · Facebook 1×/wk · Instagram 1×/wk
Compliance Rate
76%
Posts This Week
247 / 320
Facilities Behind
9 ●
Streak Leader
Sugar Land, TX
Compliance by channel
% of facilities posting on schedule, last 7 days
Posts per week trend
Stacked weekly volume by channel
GBP
FB
IG
Per-facility cadence
Sorted by total days behind across all channels — facilities to ping first at the top
On track
Late
Missed
Data Explorer
Ask the dashboard custom questions the pre-built pages don't cover — pick a date range, group by anything, filter by pillar, then sort and export
Quick views — click to load a preset
Worst payback (CPR vs LTV)
All Texas facilities, last 90d
Facilities where SEO is dragging composite
PMax conversions vs Paid Search per facility
Top 5 cities for AI visibility growth
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